''Souvenir is also the title of a Broadway play about Florence Foster Jenkins'

A souvenir' (from French, for memory'') is an object that is treasured for the memories associated with it. This is analogous to the psychological exploitation of classical conditioning. For example, if a traveller buys a souvenir on a memorable vacation, he or she will most likely associate the souvenir with the vacation. Every time he or she looks at the souvenir, it reminds them of the vacation.

The term is used for items brought home from places visited. Such items are sometimes marked or engraved to indicate that their value is sentimental rather than practical (e.g., "The Souvenir from either Clacton-on-Sea").

Souvenirs can include household items such as mugs and bowls, ashtrays, spoons and notepads, or clothing such as T-shirts or hats.

Memorabilia
Similar to a souvenir, memorabilia (from Latin, for "memorable") is an object that is treasured for its memories; however, unlike souvenirs, memorabilia are valued for a connection to a historical event, culture or entertainment. Such items include cigarette cards, publicity photographs, posters, entertainment-related merchandise and other, often-licensed, items.